AJ Franchi

President, Chief Operating Officer, Gold Star Mortgage Financial Group

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AJ is President and chief operating officer for Gold Star Mortgage Financial Group, headquartered in Ann Arbor, MI. As COO, he is charged with oversight of all business efficiency and Gold Star’s sustainable growth. Gold Star’s ConnectGS Platform, which includes one of the industry’s first consumer-facing apps and automation of all communications in real time, is an example of Franchi’s passion for applying cutting-edge technology to every aspect of the loan process.

Long considered a thought leader in mortgage technology, AJ provides consulting services from coast to coast. AJ’s and Gold Star awards include: NMP Vanguard award 2022, Ice Mortgage Technology Data Driver 2021, Ellie Mae Hall of Fame - Outstanding Loan Origination Process 2013 and Efficiency/ROI in 2014; Tech Savvy Lender - Mortgage Technology Magazine 2013; Mortgage Professional Magazine’s Young Guns 2014; Mortgage Professional Magazine’s Hot 100 2015; National Mortgage Professional Magazine “40 Under 40” 2016.